Okay, it's not the world's most pressing concern. but just because something isn't Darfur crisis bad, or even Dane Cook in another movie bad, doesn't mean it shouldn't be addressed.
You know how you're watching, say, The Office, and the segment ends and you're chuckling to yourself that Jim and Dwight and Michael are all wearing fake mustaches in a botched Silly String raid of the Utica branch of Dundler Mifflin? And then a commercial comes on for, say, Jimmy Dean Breakfast Bowls, and instead of enjoying the guys in the ad dressed up in their wacky costumes and maybe thinking about how delicious a Jimmy Dean Breakfast Bowl might be you are instead diving for the television remote to turn the volume down before your ears bleed and and the dog wakes up?
Well, finally someone is addressing the absurd volume disparity between the shows and the commercials/station promos. Our old friends at the Dolby Corporation are preparing to announce which TV sets and A/V receivers will have this new feature, called Dolby Volume, and will also be licensing the technology to third party manufacturers as well.
I am a technical zero so can't begin to explain how it works but here's what GizMag says about it, "In dynamically adjusting audio output the system applies principles of psycho-acoustics – the science of how the human brain perceives sound. At higher volumes the brain hears 'flat' sounds with the bass, treble and mid-range leveled out, but at lower volumes your brain misses bass and treble elements and your ears become sensitive to only the mid-range. This is where Dolby’s modeling technology steps in to compensate for the brain’s natural tendencies and continue to deliver all the nuances of the soundtrack based on what we actually hear."
However it works, it's a Hallelujah technological breakthrough in my opinion, and long overdue.
* "You don't do heavy metal in dubly, you know." - Jeanine Pettibone, This Is Spinal Tap, 1984