I'll admit it caught me by surprise a couple of Sundays ago while watching football on the TV when I first saw the commercial for the Ford Edge and recognized the music as being by the Band of Horses, a group I like very much.
It shouldn't have. These days, as many people, and virtually all fans under 25, believe "music should be free, man!" it is harder and harder for any musician to make a living. The band has already made something off of that song by licensing it to an episode of Criminal Minds too.
I don't have a problem with it. They created it. They own it. And they are free to do what they want with it. Do I wish i could make my own visual image instead of seeing an iPod commercial in my mind every time I hear those songs by The Fratellis, or U2, or Mary J. Blige? Sure. But even though I believe music is art, it is also has to be commerce if that's how you earn your paycheck.
A quick Google search, by-the-way, finds many music fans not willing to accept the way Band of Horses chooses to
exploit promote their songs. I found blogs that called them, "Sellout!" "Band of Hypocrites!" and my favorite "Band of Whores!"
Here's the song, video-free if you care to hear it.