I had an auto tire mishap the other day and stopped by my friendly neighborhood Les Schwab Tire Store to have it repaired. Unfortunately, a nail had ruined the tire so it couldn't be fixed and I had to order a new tire that took a freakin' week to get here from Pennsylvania but that's not the point of this entry.
While in the store I saw this placard advertising the current Les Schwab sales promotion in effect: Buy some new tires and get some free beef. Huh? Yep. Buy two and get $7.50 worth of cow. Buy four and get $15.00 worth. Again, huh?
How do you suppose that meeting went?
"Guys, we've got to move some more tires. Whaddya got?
"Well, we could offer a free giveaway with purchase. "
"Great idea! How about meat?"
"Makes sense to me. Let's do it."
Here's what the company website has to say,
"It's that time again. FREE BEEF with the tires you buy!
A "thank you" to the farmers and ranchers of the West, and a way to show our gratitude to you, our customer. Party pack, or fresh from the freezer. Buy some tires, get some beef. It's a big extra at no extra charge. While your (sic) there, ask about Les Schwab's easy-pay credit, including 90 days same as cash.
Sudden Service, Supermarket Selection, On-the-spot Warranties, and right now FREE BEEF.
You'll find it at Les Schwab. Ask about it."
I did. I asked. The guy beyond the counter didn't know a thing about the farmers or the ranchers. Still seems weird to me.