Here's the first part of my post from April 21, 2008:
"I believe I have made reference to the 1905 waterfront home that Donna and I are beginning to remodel here on the island. During the past two weeks our team has gutted it on the inside; removing all of appliances, most of the utilities and nearly all the interior walls too.
It was inside one of those walls that we found a partial Seattle Daily Times newspaper dated 14 November, 1926...
As excited as I was to read what President Coolidge was up to that week, the only two sections we found were the Automotive and Society pages. "
Today, I bring you the second part of our tour through that day's paper.
"Show us your Open Car. We'll Show you a Genuine Rex Enclosure at Amazingly Low Cost.
Don't put up with the discomforts of side curtains any longer! Drive in and let us show you a genuine Rex Enclosure that will give you all the smug comfort and warmth of a closed car at amazingly low cost.
No Delay. Installed In A Few Hours."
"Teeth Like Pearls, by Edna Wallace Hopper
My teeth, as countless women know, glisten like a row of pearls.
This tells you why. I use a new type tooth paste which combines all helps in one. The ablest authorities I consult told me to employ it.
The name is Quindent, meaning five in one. It is made by Quindent Laboratories. It contains an olive oil cleanser of the highest order. Two harmless polishers which beautify the teeth. Four antiseptics and iodine, to combat germ attacks on the gums. Magnesia and other antacids, to neutralize the acids which cause tooth decay. And breath deodorants...."
(Can you imagine an ad today that would say, "The ablest authorities I consult told me to employ it"?
Here's the 1926 college football schedule, brought to you by General Moto-Crat Gasoline: (Click on this, or any photo, to enlarge)
"Football Huskies Ready For Action
There's plenty of power and getaway in this bunch of boys and they tie in very well with the big General Moto-Crat Gasoline sign which is directly in back of them. Yes, it's the University of Washington Huskies..."
(Travel times in the 1920s probably explain why there were no California or Arizona teams in the conference yet. Just nearby Idaho, Oregon and Montana.)
Ready to travel? Here's an ad from the Tacoma office of the Canadian Pacific Cruise Line. Remember, the stock market crash of 1929 that ushered in the Great Depression was still nearly three years away so many Americans were feeling flush.
"Visit the world's out-of-the-way places; see the places of history that have always appealed to you - the Sphinx, the Pyramids, Bethlehem, the Holy Land! All this on the Canadian Pacific Mediterranean Cruise - 64-day journey to fifteen nations; seventeen ports of calls with 34 days ashore. Finest accommodations, services and management - afloat and ashore. Book now.
Sailing from New York City on February 12, 1927, on the Empress of France..."
Here's my favorite ad in the paper, not for any particular shop but just to promote sending Christmas cards, a tradition that sadly seems to be dying out in 21st century America.
"Aren't they bewildering? Christmas cards, I mean! They are so crisp and their message so very 'Pollyanna' that one needs a particularly cheery frame of mind to select them properly.
I saw a card with only a robin red-breast perched on its gray background, but his beak was so wide open as he tweet-tweeted his Christmas anthem so wholeheartedly, or rather whole-throatedly, that he was quite irresistible.
Then the inevitable snow scene and prancing horses that make one think they smell turkey cooking, and green cedar boughs.
Cards whose messages give one a catch in the throat with their verses starting - "Do you remember when" - and cards so formal and elegant with their gorgeously lined envelopes and the messages couched in carefully chosen phrases. Each has individual charm."
More to come at a later date and check this out. Since my first post on the newspaper bounty, we found another one, this time below the kitchen floor. It is the Seattle Daily Times sports section dated October 9, 1927, the day after the New York Yankees won the World Series. Beautiful photos of Babe Ruth, Lou Gehrig and the rest of what many consider to the the best single team to ever take the field. What do you think? Ebay?