There are many, many things that our local, state, and national government should be working hard on these days to keep our great country moving upward and onward. I ordinarily think interfering with legal, private enterprise should be last on that list, if at all. Let the marketplace determine the winners from the losers I say. Usually.
But California state representative Anna Eschoo (Gesundheit!) has had enough and I am right there with her. She has introduced a bill that will lower the volume on television commercials. Amen. She says, "I've had it with these loud advertisements. If I'm not close to my remote control to push the mute button, it practically blasts you out of the house. It's that annoying. And it's totally unnecessary."
The bill is called the Commercial Advertisement Loudness Mitigation Act, or CALM. I love it and I love Ms. Eschoo and I want to vote for her for something. Seriously, if my iPod can play everything at the same volume then there must be an easy way that the shows and the spots can pay at the same level too.
I watch TV to be lazy. Don't make me work while I do it, even if it is only handling the remote and no, that's not a euphemism.
Click here to read more about the proposed law and read the lame excuses that advertisers and television executives are already giving my sweet Anna. Courage.